Brandon Hall Group Studying Metaverse’s Impact on Human Capital Management

The metaverse — a 3D digital world based on virtual reality game experiences — could have a dramatic impact on work in general and Human Capital Management in particular. What do you know about it? Are you ready to explore the possibilities?

Boca Raton, FL — April 7, 2022

Brandon Hall Group, the leading independent Human Capital Management research and analyst firm, is launching a survey to understand how organizations are looking to use the Metaverse to improve their HCM processes.

“While development of metaverse technology, especially for workplace use, is still in relative infancy, its potential is enormous,” Brandon Hall Group Senior VP and Principal HCM Analyst Claude Werder said. “Through the metaverse, simulations can be more specific and realistic, incorporating more personas, body language and other variables that can make simulations more nuanced and realistic than ever.”

Brandon Hall Group’s new research initiative, How Will the Metaverse Impact Human Capital Management?, seeks to understand how employers and HR leaders are thinking about — and planning for — the metaverse.

“Employers increasingly realize that the best way to understand their leaders’ potential is by putting them in real situations they must navigate in future roles. Leading organizations already leverage sophisticated digital simulations,” Brandon Hall Group CEO Mike Cooke said. “The metaverse is a logical evolutionary step.”

“Investment in collaboration technology, which increased during the pandemic, is accelerating,” Werder said. “Eventually this will evolve into the use of metaverse technology to produce imaginative and creative new ways for people to collaborate and work in teams.”

Data from this research will fuel the development of research reports and tools — such as self-assessment tools, models and frameworks — to help organizations improve their approach to using the Metaverse.

To participate in this study, go to www.research.net/r/J6LHXZQ. Participants will receive summary results of the survey six to eight weeks after the survey launch and receive immediate download access to Brandon Hall Group’s Executive Interview, Follow-up on Immersive Learning

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit www.brandonhall.com.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.