How to Thrive in 2024 with GenAI,
Talent Retention and More


Brandon Hall Group™ Chief Strategy Officer and Principal Officer Michael Rochelle, Senior Vice President and Principal Analyst Claude Werder and I recently presented “How to Thrive in 2024 with GenAI, Talent Retention and more” to share our insights and predictions and what’s really on the mind of business leaders:

HCM leaders, buckle up! The future of work is hurtling toward us, fueled by AI, reshaping talent management and demanding a new breed of leadership. This blog dives into the key takeaways from a recent roundtable discussion with industry experts, exploring the trends that will define our HR landscape.

AI: The Revolution in Our Midst

The discussion kicked off with a clear message: AI is not just a buzzword; it’s a revolution waiting to happen. While organizations are still figuring out how to harness its power, one thing is certain — it will fundamentally change the way we do business. And there’s a crucial role for HR to play: We need to take the lead in shaping how AI is used, ensuring it empowers — not replaces — our workforce.

The Future of Work: Human-Centric and Tech-Enabled

Employee experience is taking center stage. Tools that empower frontline workers, not overwhelm them, will be key. Think intuitive interfaces, voice-powered assistants and data-driven insights that make their jobs easier. And look out for the return of apprenticeships, reimagined for the digital age and the rise of the gig economy, offering flexibility and diverse career paths.

Leadership Development: Learning is the New Normal

In this ever-evolving landscape, learning is no longer a luxury, it’s a job requirement. Leaders need to be comfortable navigating the human-digital divide, effectively communicating across cultures and languages. Immersive experiences, like VR and AR simulations, will become essential for practicing critical skills and reverse mentoring, where junior colleagues teach senior leaders, unlocking fresh perspectives.

Talent Management: From Onboarding to Lifelong Development

Career development and succession planning are moving to the top of the agenda. Onboarding is expanding its scope, going beyond paperwork to include cultural integration and mentorship. Skills intelligence, the ability to identify and nurture talent within your organization, will be a key differentiator.

Learning & Development: Upskilling with AI in Mind

Upskilling and reskilling are no longer optional. To make them truly effective, we need skills intelligence, powered by AI, to personalize learning journeys and identify emerging skill gaps. Get ready for learning developers to embrace AI engineering, building the tools that power future-proof learning experiences.

Core HR Functions: Wellbeing and the Rise of HR/IT Convergence

Investing in employee wellbeing is no longer just a nice-to-have, it’s a strategic differentiator. Companies that prioritize mental and physical health will attract and retain top talent. And keep an eye on the convergence of HR and IT, as data and technology become increasingly intertwined in core HR functions like time and attendance management.

DEI: From Compliance to Leveraging Diversity

Finally, the discussion shifted focus from compliance-driven DEI initiatives to leveraging diverse perspectives as a competitive advantage. Ally networks, where employees can connect and support each other across differences, will accelerate progress towards a truly inclusive workplace.

The message is clear: The future of HR is about being human-centric in a tech-driven world. We need to embrace AI, nurture a culture of continuous learning and prioritize the well-being and development of our people. By doing so, we can not only navigate the coming changes but thrive in the revolution to come.

To learn more about how GenAI and HCM are coming together to improve everything from learning to talent retention, register for the Brandon Hall Group™ Human Capital Management Excellence Conference, Feb. 13-15, at the Hilton in West Palm Beach, Fla. We’ll have plenty of panelists who will discuss how HR must be future-ready, especially when it comes to breaking technology like generative AI.

So, HCM leaders, are you ready to take the leap? Let’s shape the future of work, together.

P.S. Don’t forget to share your thoughts and predictions in the comments below!

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.