Employee Engagement Study Launched to Identify Success Strategies

Study seeks to learn how successful organizations ensure engaged employees impact their success.

Brandon Hall Group, the preeminent independent human capital management research and advisory firm, is launching its 2020 Employee Engagement Study to identify how organizations can improve employee engagement.

“The negative effects of poor employee engagement can cripple an organization. When employees aren’t engaged, it hurts talent retention, innovation, productivity, revenue, customer retention and workplace culture,” said Brandon Hall Group CEO Mike Cooke.

The study focuses on six areas that affect employee engagement:

  • Wellness/wellbeing
  • Sense of belonging
  • How employees are valued
  • Competency development
  • Alignment between employees and the organization
  • Advancement opportunities

“Employee engagement is the most important driver of business success and the most difficult for employers to understand and improve,” said Brandon Hall Group CSO Michael Rochelle.

Brandon Hall Group’s 2020 Employee Engagement Study comprises a survey sent to its global database and scores of qualitative interviews with research participants, Brandon Hall Group Excellence Award winners and members.

The research informs Brandon Hall Group’s employee engagement maturity model, which will lead to the development of research reports, tools and frameworks to help organizations improve their employee engagement programs, which is a high priority for most organizations and the top concern among employers during the coronavirus pandemic, according to BHG research. 

To learn more about this research study or to participate, click here

For information on Brandon Hall Group’s research and how we can assist your organization, please visit www.brandonhall.com

Become a Brandon Hall Group member!

We are a human capital management research and advisory firm with more than 10,000 clients globally. For over 25 years, we have been delivering research-based solutions that empower excellence in organizations around the world. Our vision is to inspire a better workplace experience. Becoming a Brandon Hall Group member means our team joins your team. Membership provides a host of resources and services and – most importantly — a seasoned team of thought leaders and client support professionals dedicated to your success.

Click here for more information and to sign up for a free trial membership.

Click here for information on Brandon Hall Group’s Professional Certification Program

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.