HCMx Radio 117: Diversity & Inclusion and Creating Inclusive Workplaces

Guest: Carin Van Vuuren – Chief Marketing Office, Greenhouse Software

Carin is a dynamic marketing leader with a track record of delivering growth through the combination of Brand, Digital and Strategic Marketing that includes communication, demand generation and sales enablement. Carin has extensive experience with B2B and B2C clients to create and redefine their Brand, corporate marketing and stakeholder engagement strategies.

 

Topics and questions include

  • Helping companies articulate what and why they stand for
  • Purposeful branding
  • What we can learn about collaboration from bees
  • Becoming conscious about unconscious bias
  • How organizations can embrace diversity, equity and inclusion
  • How unique people create diversity
  • Equity as a process
  • Inclusion is an outcome; making everyone feel welcome
  • Using technology to ensure diversity
  • AI as an inclusive recruiting tool
  • The power of team interviewing
  • Yelp reviews as evaluation models
  • Using data to measure diversity effectiveness
  • And more!

Become a Brandon Hall Group member!

We are a human capital management research and advisory firm with more than 10,000 clients globally. For over 25 years, we have been delivering research-based solutions that empower excellence in organizations around the world. Our vision is to inspire a better workplace experience. Becoming a Brandon Hall Group member means our team joins your team. Membership provides a host of resources and services and – most importantly — a seasoned team of thought leaders and client support professionals dedicated to your success.

Click here for more information and to sign up for a free trial membership.

Our annual HCM Excellence Conference is on February 4th-6th 2020.

We are hosting our 4th annual Women In Leadership Summit. The event will be held on June 10th & 11th at the EAU Palm Beach Resort in Florida. We hope to see you there!

If you have questions about our discussion today and would like access to our Women In Leadership Network that provides organizational leaders access to our research library on women in leadership and diversity and inclusion topics, please contact me at [email protected] or visit www.brandonhall.com

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.