Brandon Hall Group to Launch Study on Retaining Talent

Boca Raton, FL — February 6, 2023

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a study on February 7 to gain insight into how organizations are feeling about their ability to retain their best talent and what they are making a priority to address in order to positively impact talent retention. 

“With economic pressures mounting and large-scale layoffs returning to the news, it’s more important than ever that organizations have a clear plan to ensure they are keeping their best people engaged and working. We want to understand the climate in organizations around talent flight risk and how companies are prioritizing their retention-focused efforts” said Matt Pittman, Principal HCM Analyst.  

Brandon Hall Group’s research initiative, Retaining Talent, seeks to answer:

  • How concerned are organizations that their top talent may be or become flight risks in the near future?
  • How are organizations increasing their understanding of what matters most to employees and how have they modified their approach to gaining that understanding?
  • What are employers doing to create employee experiences and a culture that provides reasons to stay?
  • How is the hybrid work environment impacting retention efforts?
  • Does offering flexibility and autonomy impact retention rates?
  • What impact does inclusive and collaborative leadership have on employee engagement and retention?

To participate in this study, go to Brandon Hall Group Retaining Talent Research. Participants will receive summary results of the research six to eight weeks after the survey launch. They will get immediate download access to the Brandon Hall Group strategy brief, Enabling Leaders to Play a Pivotal Role in Retaining Talent.

“The retention of key team members is always a priority. The urgency as economic pressures increase is that you don’t want to lose momentum in the business by losing talent unnecessarily,” said Brandon Hall Group CEO Mike Cooke. 

This quantitative research will be complemented with qualitative interviews. The data and insights will fuel the development of research reports and tools — such as self-assessment tools, models and frameworks — to help organizations improve talent retention efforts.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.