How Haiilo is Positioning to Become the Single Source of Truth for Employee Experience

Fresh off a recent call, I will share insights from my discussion with Kevin Haehnlein, head of product marketing, from Haiilo, a leading provider of employee experience platforms. We explored how Haiilo brings together internal communications and communities, and impacts measurement capabilities.

Kevin demonstrated the Haiilo platform and shared strategies for growth, particularly expanding in the US market. My takeaways highlight opportunities for Haiilo to strengthen its value proposition as the centralized hub for all employee needs.

Haiilo was formed through mergers of companies focused on intranets, advocacy and surveys. Kevin showcased the platform’s capabilities, including top-down communications, community building and analytics. With a client roster including Deutsche Bahn, Deutsche Telekom and Coca-Cola, Haiilo has a strong reputation serving large enterprises. Its goal is to achieve a 50/50 revenue split between Europe and North America.

How Haiilo Works

Haiilo is a cloud-based platform that is easy to use and can be accessed from any device. Employees can use Haiilo to:

  • Share news and updates from the company,
  • Connect with colleagues in other departments,
  • Get involved in company events and activities, and
  • Access company resources.

Benefits of Haiilo for Big Companies

Haiilo can provide a number of benefits to big companies, including:

  • Increased employee engagement,
  • Improved communication and collaboration,
  • Stronger company culture, and
  • Increased productivity.

Here are some specific examples of how Haiilo can be used to improve employee engagement:

Haiilo can also be used to improve communication and collaboration. It can be used to:

  • Create private groups for teams or departments,
  • Share files and documents, and
  • Schedule meetings and events.

We discussed how Haiilo differentiates from knowledge management and collaboration point solutions. While integrating with these tools, Haiilo’s goal is to become the single destination where employees learn, connect and have their voices heard. This centralized approach streamlines the employee experience compared to using disjointed best-of-breed products for each function.

Opportunity for Expanded Value Proposition

Haiilo could strengthen its message by embracing a broader vision as the centralized hub for the entire employee lifecycle. This means integrating capabilities like learning, surveys, feedback and more. Analytics is another area of interest but underutilized — Haiilo can prove its platform drives business impact by measuring outcomes like productivity, engagement and retention over competitors.

Platform Demonstration and Client Successes

Kevin provided a live demo of Haiilo’s customizable and mobile-friendly interface. Key capabilities showcased included targeted communications, community features, and cross-channel publishing. He also highlighted success stories such as improving trainee retention rates at L’Oreal and generating 50% of web traffic organically for Salesforce through advocacy. These real-world impacts demonstrate Haiilo’s value.

Haiilo has built a strong foundation but can expand its vision to fully own the employee experience category. With enhanced messaging around integrated capabilities and proven business impact, it is well-positioned to become the go-to platform in a market increasingly demanding a centralized solution. Events, advisory services and demand generation can further support its growth goals.

By strengthening its value proposition as a single source of truth, Haiilo can better compete against potential moves by large vendors into this space.

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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.