Fresh off a recent call, I will share insights from my discussion with Kevin Haehnlein, head of product marketing, from Haiilo, a leading provider of employee experience platforms. We explored how Haiilo brings together internal communications and communities, and impacts measurement capabilities.
Kevin demonstrated the Haiilo platform and shared strategies for growth, particularly expanding in the US market. My takeaways highlight opportunities for Haiilo to strengthen its value proposition as the centralized hub for all employee needs.
Haiilo was formed through mergers of companies focused on intranets, advocacy and surveys. Kevin showcased the platform’s capabilities, including top-down communications, community building and analytics. With a client roster including Deutsche Bahn, Deutsche Telekom and Coca-Cola, Haiilo has a strong reputation serving large enterprises. Its goal is to achieve a 50/50 revenue split between Europe and North America.
How Haiilo Works
Haiilo is a cloud-based platform that is easy to use and can be accessed from any device. Employees can use Haiilo to:
- Share news and updates from the company,
- Connect with colleagues in other departments,
- Get involved in company events and activities, and
- Access company resources.
Benefits of Haiilo for Big Companies
Haiilo can provide a number of benefits to big companies, including:
- Increased employee engagement,
- Improved communication and collaboration,
- Stronger company culture, and
- Increased productivity.
Here are some specific examples of how Haiilo can be used to improve employee engagement:
- Haiilo can be used to send targeted messages to employees based on their interests and location.
- Haiilo can be used to create employee-generated content, such as videos and photos.
- Haiilo can be used to gamify employee engagement, such as by awarding points for completing tasks.
Haiilo can also be used to improve communication and collaboration. It can be used to:
- Create private groups for teams or departments,
- Share files and documents, and
- Schedule meetings and events.
We discussed how Haiilo differentiates from knowledge management and collaboration point solutions. While integrating with these tools, Haiilo’s goal is to become the single destination where employees learn, connect and have their voices heard. This centralized approach streamlines the employee experience compared to using disjointed best-of-breed products for each function.
Opportunity for Expanded Value Proposition
Haiilo could strengthen its message by embracing a broader vision as the centralized hub for the entire employee lifecycle. This means integrating capabilities like learning, surveys, feedback and more. Analytics is another area of interest but underutilized — Haiilo can prove its platform drives business impact by measuring outcomes like productivity, engagement and retention over competitors.
Platform Demonstration and Client Successes
Kevin provided a live demo of Haiilo’s customizable and mobile-friendly interface. Key capabilities showcased included targeted communications, community features, and cross-channel publishing. He also highlighted success stories such as improving trainee retention rates at L’Oreal and generating 50% of web traffic organically for Salesforce through advocacy. These real-world impacts demonstrate Haiilo’s value.
Haiilo has built a strong foundation but can expand its vision to fully own the employee experience category. With enhanced messaging around integrated capabilities and proven business impact, it is well-positioned to become the go-to platform in a market increasingly demanding a centralized solution. Events, advisory services and demand generation can further support its growth goals.
By strengthening its value proposition as a single source of truth, Haiilo can better compete against potential moves by large vendors into this space.
