The way companies match candidates to jobs is long overdue for a revolution. For decades, hiring has relied primarily on resumes, interviews and gut feelings to make important people decisions. But as the world of work rapidly evolves, this approach is no longer sufficient.

Brandon Hall Group Chief Strategy Officer and Principal Analyst Michael Rochelle and I had a thorough analyst briefing with Caitlin McGregor, Plum’s Chief Executive Officer and co-founder, and Michelle Meehan, VP of Marketing at Plum, the innovative Canadian start-up paving the way in next-generation psychometric assessment. Founded by experienced entrepreneurs who are passionate about helping employers make informed decisions about job candidates, Plum is leveraging recent technological advancements to create an efficient, comprehensive solution that takes candidate selection into the future.

“I created Plum to democratize access to psychometric data so that no one would have to rely on luck for someone to realize their superpower,” McGregor states on the company’s website. “Everyone deserves the same opportunity to do great things, and that’s exactly what Plum gives them.”

Through modern machine learning algorithms, Plum helps employers provide detailed data-driven insights into each potential hire, with key indicators including cognitive abilities, personality attributes and technical skills — allowing companies to find their ideal match faster than ever before.

Plum then uses this data to power its matching algorithms. Through an automated 8-minute job analysis, the platform understands the behavioral indicators required for success in any given role. It can then evaluate millions of profiles to identify top matches between people and opportunities.

Plum measures personality, problem-solving skills and social intelligence in every applicant with one 25-minute online assessment, allowing organizations to quantify job fit by comparing individual profiles against the needs of the job.

Early adopters like Manulife, Citibank and Whirlpool are already seeing significant benefits. Plum consistently delivers a 90% quality-of-hire rating from managers and increases retention by up to 77%. HR shouldn’t be a cost center — and Plum can prove it.

Plum also improves diversity hiring by screening overlooked candidates. Plum Talents encapsulate the thoughts, feelings and behaviors that drive candidates. These Talents help uncover what drives — and drains — them and where they’ll find the most success in their careers. Plum realizes that talents live on a spectrum and being high or low in a talent is not a measure of good versus bad. Instead, Plum Talents surface what innate behaviors energize you and which ones deplete you. Understanding the difference means you can advocate for your needs at work and focus on growth over survival.

Perhaps most impressively, Plum has managed to achieve this at scale. Where traditional assessments can take over 100 hours per role, Plum streamlines the process while maintaining a predictive accuracy that is 4x better than resume screening alone. That’s why it’s used in 144 countries and across 20 languages.

As the future of work brings more change and uncertainty, having the right talent in place will be critical for business success. Plum is paving the way for a new paradigm — one where companies can truly understand and optimize their human capital. It’s a revolution that can’t come soon enough.

The post Using Psychometrics and AI to Revolutionize</ br> Talent Assessment appeared first on BrandonHallGroup.

Retention of top talent is a top-of-mind topic for all high-performing organizations. According to research by Brandon Hall Group, 92% of organizations surveyed agreed that the top talent in their organization is at risk of leaving in the next year. Losing an exceptional employee is not just a disruption, it is also a costly setback. Expenses may include lost productivity, replacement costs and decreased morale.

Complexities

Despite the clear benefits of retaining top talent, many organizations struggle to do so. The competitive landscape, increasing demands from employees for more fulfilling work experiences and ongoing shifts in workplace dynamics have further complicated the matter. The result of these ongoing challenges is that organizations are divided in knowing where to invest time and energy to best impact retention. Knowing which aspects of the employee experience or company culture to focus on seems to vary somewhat based on the size of the organization.

Consequences

Our research shows that many organizations will make two cultural attributes their top priority over the next year:

Critical Questions

1. How can you identify the hidden superpowers of your team members?
2. What are some ways to create connection between employees and a meaningful sense of belonging in a digitized world?
3. Are you clearly communicating information up and down the organization on a continuous basis?

BRANDON HALL GROUP POV

Consider these three high-level strategies to address increasing retention of your workforce.

1. Get to Know Those Hidden Superpowers — Organizations that prioritize respect, integrity and open communication tend to have lower turnover rates. One way of demonstrating this is by fostering a strong connection between leaders and their team members. As a leader, carve out a few short pockets of time to check in with your team members. Notice what surrounds them in their workspace. I once learned that a team member practiced calligraphy as a hobby by noticing all the beautiful notes on her desk. Now we put that to great use, helping us make the office look bright and beautiful. It’s not about the handwriting. It’s about the connection and recognition for contributing something seemingly non-work-related to help her team that made her feel seen, heard and appreciated in a new way.
2. Build a Sense of Belonging to the Organization — Providing the space and time for team members, and their leaders, to get to know each other and learn about each others’ skills and strengths. When team members have a chance to get to know each other, they thrive. They are delighted and a bit more connected after learning something new about each other. On the surface, it may not be something directly work related, but those capabilities can be filed away and brought up when the need arises. Ask curiosity questions that might seem to be irrelevant, but actually serve as a catalyst for valuable interaction.
3. Ongoing Communication: Up, Down and Every Which Way — It’s been said that the role of chief executive officer should actually be called chief repetition officer. And for that matter, leaders at all levels. Crafting a meaningful and relevant message for the workforce and then repeating it, consistently over and over, to multiple groups is a powerful tactic that all leaders should use. Messaging should also be used as a chance to convey the company’s mission, vision and values. It may feel uncomfortable, being so repetitive. Remember, the employees are hearing the message for the first time, or maybe even the second. Cognitively, people cannot absorb the entire message on the first or even second go around. Be prepared to convey the message with continued enthusiasm repeatedly.

— Marie Barnes, Principal Analyst, Brandon Hall Group

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